Being one of the world's leading packaging consulting groups, their old website did not match the standard of the clients they worked with. The task was to make their original complicated navigation system easier to use and allow for their sector case studies and the services they provide to take centre stage. JRC gave our team complete freedom to art direct the project and come up with a solution that would work well for both their staff, existing and future clients.
A large amount of information from the old website needed to be decluttered and reorganised into a new sitemap. As they had key sector areas and services, we used an animated colour grid system to segment the information which allowed the wealth of content to appear easier on the eye when navigating. This we combined with some custom animated icons and use of full screen video and the entire website was created in Ajax technology for smooth transitions.